The difference between a product that sells and one that doesn't often comes down to the photo. Customers can't touch your product โ€” the image is their only reference.

Good news: you don't need a DSLR or a photographer. You just need your smartphone and these techniques.

**The Setup: Light is Everything**

Natural light is your best friend. Stand near a window during the day. The light should fall on your product from the side or front โ€” not directly behind it (that causes silhouettes).

Avoid harsh direct sunlight โ€” it creates harsh shadows. Overcast days are actually perfect for product photos.

**White Background Trick**

A plain white background makes your product look professional. Use:
- A white bedsheet or dupatta stretched flat
- A piece of white chart paper (A2 size, โ‚น10 at stationery shops)
- A white wall or floor

This is the standard used by Amazon and Flipkart product photos.

**Camera Settings**

- Turn off flash (it creates harsh shadows)
- Tap on your product to focus (don't let the phone focus on the background)
- Use HDR mode for even lighting
- For food: shoot from directly above (flat lay) or 45 degrees
- For clothing: use a mannequin, hanger, or flat lay
- For small products: use the portrait mode for a blurred background effect

**Composition Tips**

- Rule of thirds: place the product slightly off-centre, not dead centre
- Include props for context: tea beside teacup, book beside reading lamp
- Shoot multiple angles: front, side, back, and a detail close-up
- Show the product in use: someone wearing the kurta, using the pan

**Editing (Free Apps)**

- **Snapseed** (free): Brightness, contrast, sharpness
- **Remove.bg** (free online): Remove background and replace with white
- **Lightroom Mobile** (free): Professional-grade editing

The goal is to make your product look exactly as it does in real life โ€” not better, not worse. Honesty in product photos reduces returns and builds trust.

Most MyBizC store owners who improve their product photos see a 30โ€“50% increase in WhatsApp enquiries within a week.